An Innovative Campaign to Deliver Buyers
More than just the MICE Sector
The Australian Events Expo targets people who plan, organise or decide on meetings, corporate events, incentives / reward programs, conferences, seminars, exhibitions, road-shows, festival, cultural, educational and community events and more.
We identify buyers by the events they organise, the organisations they represent, their areas of responsibility and their title to maximise the quality of the buyers who attend.
Advertising
Look out for our advertisements, features and publicity in all the major industry publications across the events, associations and corporate sectors.
The media campaign extends to magazines, associated on-line titles and electronic newsletters ensuring maximum frequency and reach to our target audiences.
The Australian Events Expo enjoys co-operative relationships with dozens of industry and business associations, bureaux, government and educational organisations who represent the heartland of our audience. This provides us with the opportunity to be part of their stakeholder communications through newsletters, previews, hotlinks etc.
Direct Marketing
Whether it's the personally addressed VIP invitations or eNewsletters, direct marketing is the cornerstone of a successful trade show.
The Australian Events Expo has access to significant databases from its predecessor Sydney on Sale and its host organisation the Sydney Convention and Visitors Bureau.
But we don't rest on our laurels and the biggest single marketing investment for the Australian Events Expo is our direct marketing. We invest in creating new qualified databases that reflect your needs and we pro-actively seek your input on the target audiences that matter to you. We even have the flexibility to include your key prospects in our VIP invitations.
More than 40,000 direct mail pieces will be distributed across Australia and New Zealand while our outbound email and fax campaigns provide the opportunity to tailor our message to our diverse target audiences.
For our VIP buyers we further build our relationships through telemarketing to re-inforce the benefits of attending and confirm their registration.
Website
More than ninety per-cent of our visitors will register online and our website has become a hub for information on the expo and our exhibitors.
Public Relations
We have appointed a dedicated PR agency to further ensure the message on our new event and exciting innovations is spread far and wide.
We are also keen to promote what's new and exciting on exhibitor's stands and driving stories from the floor.
Hosted Buyers & VIPs - Pre-Scheduled Appointments
In a significant innovation we will be delivering pre-qualified buyers from Australia and Asia as part of our hosted buyer programme.
Exhibitors will be able to nominate key potential clients to be a part of our VIP campaign ensuring we reach the markets hottest prospects. These key buyers will be sent personalised VIP invitations and telemarketed to confirm their registration.
Hosted buyers and VIP visitors will also be invited to our VIP Preview in the expo hall - an ideal networking opportunity for exhibitors.
Australia wide and New Zealand
Businesses from Western Australia to Wellington NZ host corporate, association and incentive events in Sydney and NSW. Now as part of their future planning they can come to the Australian Events Expo and immerse themselves in the Sydney experience while comparing ideas and destinations from around the country.
As host state for the Australian Events Expo, NSW will be showcasing the unique experiences NSW and Sydney have to offer and we'll be highlighting these Uniquely NSW opportunities to attract interstate and overseas key buyers.
The Sydney Story
Over nearly two decades thousands of Sydneysiders attended Sydney on Sale and the Australian Events Expo has built on this heritage.
And with Sydney the biggest corporate market in the country we target the thousands of new potential visitors who have never before been able to attend a local event that delivers national solutions.
